Functions of
Marketing
1. Marketing Information
-Collection, analysis and distribution of all the
information needed to plan, carry out and control marketing activities, market
research.
2. Purchasing
-Looking for and
evaluating goods and services
3. Selling
-Promoting the product – personal selling, advertising-it is
the most visible function of marketing.
4. Transportation
-The movement of goods from one place to another
5. Storage
-Holding goods until customers need them
6. Standardization
and Grading
-Sorting products according to size and quality-breaking
bulk
7. Financing
-Provides the necessary cash and credit to produce,
transport, store, promote, sell and buy products.
8. Risk Taking
-Bearing the uncertainties that are part of the marketing
process e.g. damage to products, theft and obsolescence.
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