Advertising Agencies
-
These are specialist firms employing experts to advise on the most effective ways of advertising the products/service clients.
Functions
1. they carry out market research to discover information on which to base the marketing
strategy
2. they select and book the appropriate advertising media
3. they create advertisements, devising appropriate themes and the messages and writing
advertising copy
4. they produce the advertisements
5. they look after the clients advertising budget and offer advice on future campaigns.
Comments
Post a Comment